So you want to grow your business using Pinterest but you don’t have an audience?
Pinterest affiliate marketing is a great way to generate additional business income for your business even if you currently don’t have an audience.
This guide will walk you through a 5 step plan to build a business in Pinterest Affiliate Marketing without an audience.
I will cover essential strategies, actionable steps, and advanced SEO techniques to help you stand out and start making money.
What is Pinterest Affiliate Marketing?
Pinterest affiliate marketing is a process that allows you to promote products or services through pins and earn commissions when the product is sold using your link.
To grow on the Pinterest platform you have to understand how to create appealing visual content and have a basic understanding in search engine optimization(SEO).
The Pinterest algorithm favors well optimized pins over anything, this gives even beginners with an understanding in SEO a chance to rank their pins and generate revenue.
Unlike other social media platforms, where the size of your audience often dictates the amount of people who are going to see your content, Pinterest operates more like a search engine; this means that Pinterest prioritizes optimization over followers.
On Pinterest users actively search for ideas, services, products and inspiration. This means that your content can reach a broader audience, if you correctly optimize your page and pins even if you currently don’t have a following.
This makes Pinterest extremely attractive for newer content creators, bloggers and business owners who want to start monetizing their platforms.
Why You Don’t Need An Audience To Be Successful on Pinterest
As said before, Pinterest is one of the only social medias that doesn’t require an initial audience to gather a substantial amount of viewers. With the right strategy you could potentially amass a massive amount of viewers, and potential customers in a relatively short time.
So take out your notes and get ready to build the perfect pinterest affiliate marketing strategy without an audience.
- Include Keywords: The very first thing that you will need to do is include keywords in your profile, pins and literally everything else.Keywords and SEO go together hand n’ hand and should be your secret weapon.
Research and use keywords that align with your niche. Keywords are words and phrases that let google or in this case Pinterest know what your talking about.
For example, this guide is about how to make money with Pinterest Affiliate Marketing without an audience. So when i say words like Pinterest, or Affiliate marketing it gives google an idea of what this article is about hence why you are seeing it.
So let’s say you are promoting environment friendly products, include terms like “sustainable living” or “green products” in your pin titles and descriptions.
Tools like Pinterest’s search bar, Tailwind, and Google Keyword Planner can help identify high-impact keywords. Also make sure to keep an eye on what is trending and use smart, high priority keywords to rank for those topics to boost the eyes that your Pins are getting.
- Make it look pretty : Pinterest is a visual platform, where whichever pin looks the best is going to get picked. Sorta like highschool.
No but on a serious note high quality, attractive pins and images will set you apart and are 200 percent needed to grow your Pinterest affiliate marketing business especially if you are starting from ground zero.
Your pin’s design should directly appeal to your target audience. When your pin is well designed it not only captures attention but also provides value to the product, course, or service you are promoting.
Use Pinterest softwares such as Tailwind to help you easily design your pin using one of their easy to use templates.
- Utilize Pinterest Business Account Software : Learn how to correctly set up your Pinterest account.
Setting up a Pinterest business account correctly will allow you to use tools such as rich pins, an automatic scheduling platform and many more features.
In another guide I wrote named Pinterest Personal vs Business Account: What’s Better?
But to keep it simple in this guide I am just going to go over Rich Pins, however don’t get it twisted Rich Pins are a super powerful asset. Rich Pins provide additional information directly on the pin.
These pins include information such as product details, pricing and availability, and much more; making your pins more informative and clickable. Rich pins are also amazing because they have an automatic system that syncs information from your website, straight to your pin, making sure all your pins are up to date and are ready to be engaged.
The Potential of Pinterest Growth
Even without an audience, Pinterest’s potential to grow is literally second to none. Many successful marketers and influencers started with zero followers. Many build their presence through posting consistent, and search engine optimized content.
The biggest factor in growing your Pinterest is by far being consistent and monitoring your progress. By monitoring your performance metrics, you can continuously monitor your strategy progress and steadily grow your monthly views.
The Pinterest algorithm will reward you for your consistency and engagement. This means the more you post and interact on the platform, the more likely it is for your content to be seen by a wider audience, leading to more conversions, sales and growth to your business.
Over time, as you create more and more high quality, optimized content your Pinterest growth is going to become a steady vessel allowing you to maintain your audience and your income.
How To Start In Pinterest Affiliate Marketing Without An Audience
1. Create Your Pinterest Account The Right Way
Your Pinterest Business account is your gateway to success on Pinterest. Here’s how to get started:
- Sign Up: The very first thing you will have to do of course is signing up on Pinterest to have a Pinterest Business Account. Signing up for your business account will allow you to use a multitude of exclusive tools. This is your first and honestly one of the most important steps.
For more information Click Here, where I have a whole article that outlined the importance of a Pinterest Business account.
- Profile Optimization: Next, you have to optimize your profile on pinterest as said before Pinterest is a platform that acts as a search engine, therefore they reward accounts and profiles that are optimized the correct way.
Use a professional profile picture and create a bio that includes strong, powerful, and related keywords. This will dramatically improve your profile’s search ranking, and i,prove your monthly views.
In your bio make sure to not only describe your niche, but to have a CTA (Call To Action) to direct and let viewers know how you want them to interact with your account.
- Claim Your Website: Claiming your website on Pinterest is a must for establishing credibility with your brand and gaining access to more advanced features like rich pins and analytics.
This step shows Pinterest that you are a valid & verified choice that users can trust and rely on making it easier for them to show your posts.
Why Optimizing Your Pinterest Account Matters
Your profile is the first thing users see, so make it count
Profile Picture: As mentioned before Pinterest is a visually appealing search engine. On this platform users prioritize the look and feel of a profile over the actual facts it has to offer.
This is why having a professional or personal profile picture is important. Your profile picture should provide a sense of credibility and comfort, so that users feel like you are not new to this space but that you are a credible source.
In Pinterest affiliate marketing the goal is to get your viewer to purchase a product you recommended and have linked to your page so that thing you would want is to come off untrustworthy.
A tip that I recommend is to try keeping your profile picture the same on all platforms that help you build your brand awareness and overall credibility.
SEO: Now let’s go a little deeper into SEO. SEO stands for Search Engine Optimization, and it is the process of making your profile ,pin and any digital posts rankable by the search engine or in this case Pinterest standards.
Advanced knowledge on SEO is required for optimal growth on any platform especially on Pinterest.
According to Statista, Pinterest have between 518-537 Million Active Monthly Users (MAU).
There are millions of people you are competing against and as a new account with no prior traffic it can be hard to stand out. Use related keywords any, and everywhere you can however be tactical with your keywords usage you don’t want to overuse keywords and be negatively marked for keyword stuffing.
Create Relevant Boards: Creating relevant Pinterest boards is a sneaky tactic that I learned off a youtube that actually did wonders for my Pinterest account.
When you create relevant boards on your Pinterest Business account it brings users to your account who wouldn’t have normally been on your account. For example if you are a traditional marketing account; make pinterest boards about Youtube marketing, LinkedIN marketing, Pinterest marketing, etc.
Many users who are looking for ideas in those sections likely also are looking for information on traditional marketing helping you boost your conversion rates and grow your profiles traffic.
How To Consistently Create High Quality Content
Creating consistent, high quality content is a major key to growing on Pinterest. The Pinterest search engine factors in trust and credibility when ranking your pins; this means if you are an active user your pins will potentially be shown more as the site trusts that you are a topical authority in your field.
- Develop a Content Calendar: Developing a content calendar and planning your pins ahead of time keeps your audience engaged within your Pinterest profile. Also actively posting quality content positions you as a reliable and active source.
Many entrepreneurs fail on Pinterest because of an inconsistent posting schedule. A content calendar helps you stay organized with your posting and ensures that your audience are up-to-date with your business objectives and topics.
It also allows you to plan for seasonal trends or product launches. So you can maximize your Pinterest account.
- Focus on Your Pin Designs: Use tools like Tailwind, and Canva to create pins optimized for the best engagement. When you are creating your Pinterest pin make sure each pin is easily readable and understandable.
Try experimenting with different designs and formats to see what sticks with your audience the most and leads to the highest audience engagement, impressions, and pin clicks.
For example, some users may respond better to how-to guides, while others may prefer inspirational quotes or product features. Learn which designs your audience responds to the most and use your content calendar to post the designs with the highest retention.
- Maximize Rich Pins: We spoke on Rich Pins earlier, but they are absolutely worth going into a deeper dive.
Rich Pins are single handedly my favorite type of Pin. They dramatically increase the pin clicks and conversion rate of your pin, the extra information most times is exactly what the consumer is wondering which is making them apprehensive about purchasing the product or service.
Rich Pins make your content stand out by giving people a deeper context into your product, or blog. With more understanding it is simply way more likely that your consumers will click through to your site.
Trust me, they’re worth setting up if you’re serious about growing on Pinterest.
2. How To Create Quality Content on Pinterest in 2025
Focus on One Topic (Stay Within Your Niche)
So now that you know how to optimize your profile for maximum optimization it’s time to learn how to create quality content.
Picking one topic is focusing only on this topic and sub related topics starting out is super important. This is called your niche, and selecting the “right” niche is absolutely crucial for Pinterest success.
When choosing a niche, choose a niche that not only interests you but also has a defined audience and potential room for growth. So for example, if you are in love with marble table tops, opt for home improvement or kitchen decor, not just marble table tops.
A clear niche allows you to create relevant content that impacts your target audience and also give them a clear idea of who you are. This is also super helpful for search engines like Pinterest, as they know who to show your content to.
For example, if you post about Motorcycles,Investing, and Food Recipes it makes it very hard for Pinterest to understand what demographic they should show your content to.
Since this is a course on how to make money using Pinterest affiliate marketing without an audience, your niche should also align with the types of products and services you wish to promote through affiliate marketing.
As you keep making niche specific content overtime you become a topical authority in the topic which leads to consistent significant traffic growth.
Deep Dive Into Making Quality Content
Now that you know your niche, understand this CONTENT IS KING, especially on Pinterest. To maintain consistent traffic on Pinterest your content must be quality content. Your content must be visually appealing, informative and must let the users know how you want them to interact with your account or pin. Utilize the title and description to maximize clarity in your posts
- How To Make Your Pin Pretty
Invest time in learning how to create pins that pop. You can use tools like Canva to easily design high-quality images with vibrant colors and clear text overlays.
When you begin to create and publish your pins, test out different designs, and concepts. Your Pinterest Pins should not only capture attention but also communicate a clear message.
- Make The Words Matter
When choosing what to write on the pins itself (text overlay) it is important to transfer the importance of the Pin in the quickest way possible.
Let your consumer know what they are buying, learning, or how you will improve their life. When they see your pin it will be surrounded by other Pins so you must stand out among the others.
Try vibrant colors, bold statements experiment anything to see what works and what doesn’t,
You also want to make sure that you utilize the Pinterest titles and description. These are massively important because it is how you speak to Pinterest to let them know what you are talking about.
Use your niche related keywords to optimize your pin even more, making it easier to show up higher on your audience’s feed.
Calls to Action (CTAs):
Strong CTAs drastically improve conversion rate and user engagement on your pins, even if it’s in the description. Like said before, CTAs are important because it lets your audience know what to do next, or how to better interact with the post.
Use phrases like “Purchase now,” “Learn more,” or “Find out more information” in your descriptions or titles. A well-placed CTA can be the difference between a user clicking off your pin and clicking through to make a purchase.
3. Advanced SEO Techniques for Pinterest Performance
Intro to Pinterest Keyword Research
Pinterest Keyword Research
Keywords and SEO This rese go hand to hand and is extremely important for your Pinterest growth. Understanding what keywords are, and how to use them will allow you target the right audience and rank your content on Pinterest’s platform.
Use platforms such as Ahrefs, UberSuggest, or Semrush to identify related keywords in your niche.
When placing keywords within your pins make sure to avoid repeatedly using the same keywords too many times,this is called “keyword stuffing”. Stuffing keywords within your pin in an attempt to rank higher which actually do harm to your pins ranking as Pinterest platform will just flag it as spam.
When using keywords you want to make sure that they are related to the pin at hand and that they make sense where you are placing them within your sentence and the pin itself.
Where Should I Place My Keywords?
This is super simple. Place your keywords in pin titles, descriptions, and board names.
As said before, avoid overstuffing and instead, focus on creating natural, engaging content that incorporates these keywords fluently.
Keywords should enhance the readability of your content, and let whichever search engine you use, in this case Pinterest, know exactly where to share your content to.
Since you are just starting in your Pinterest affiliate marketing journey you should consider using long-tail keywords, which can be less competitive and easier to rank for.
Be Patient & Stay Consistent
SEO is not a one-time task. SEO takes time to see the benefits, sorta like planting a tree. But when your SEO tree grows it grows!While “waiting” to see if your new SEO strategy worked, regularly monitor your performance, traffic, and pin clicks. Utilize Pinterest Analytics to see which keywords are driving the most traffic and most importantly conversions.
Leverage Your Pinterest Analytics
Lastly, you have to learn how to work your Pinterest Business Hub, because this is where you will find the most helpful information to run your affiliate marketing business.
- Monitor Your Performance
Knowing what you’re looking at and knowing how to use this data to identify what’s working and adjust your strategy is crucial for your Pinterest growth . For example, if you notice a particular type of pin consistently performs well, focus on creating more content in that style because that style is driving the most audience engagement
- Track Your Audience’s Engagement
Track what your audience likes and dislikes, be open to change and experimenting with different pin designs, keywords, and posting times to optimize performance.
Use A & B testing to compare different approaches and determine what resonates best with your audience, overtime these insights and understanding will help you create a more effective strategy.
- See What Your Peers Are Doing
Keep an eye on what your peers or as some may say competitors are doing.
Analyzing their pins, keywords will help you understand what’s working in your niche. You can then incorporate their very own strategies to steal their viewers.
Final Thoughts
Pinterest affiliate marketing is an excellent opportunity for new content creators and bloggers to start earning income, without already having a mass following.
By focusing on advanced SEO techniques, creating high-quality pins, and engaging with the Pinterest community, you can build a successful affiliate marketing strategy from zero,
Make sure that you prioritize consistency, and optimization, and a strategic approach to maximize your initial impact on Pinterest
Remember, success on Pinterest doesn’t happen overnight. With affiliate marketing the more views, impressions and conversions you have the more income you make. So do not get discouraged when you don’t see an immediate spike in traffic.
Follow the guide and trust in your plan and the results will come.